by Malcom Gladwell
If you have already read this bestseller I don't know that I can add anything else as a review other than to say I only read one or two nonfiction books a year and I couldn't have chosen better than this one.
All about trends and fads and what creates popularity, it is subtitled How Little Things Make a Big Difference and looks at why some information, behavior or entertainment catches fire and why others dies out.
Gladwell identifies and explores three personalities/roles in society, "The Connector," "The Maven," and "The Salesman" and how each contributes to the promulgation or proliferation of various epidemics. He speculates as to why some trends stay with us while others are gone in a month and throughout the book uses an unusual mix of statistics and information on such varied topics as teenage smoking habits, New York crime, sexually transmitted diseases, Sesame Street, Blue's Clues, and Paul Revere.
If you are a blogger and are interested in promoting your blog this book proves especially interesting as Gladwell describes factors that promote the popularity of one idea over another. What makes one blog/trend/idea catch on while another languishes or fizzles out?
I found it to be fascinating, one of those books which makes you look at everyday things from a new perspective, and I've considered making his next book Blink: The Power of Thinking Without Thinking my token nonfiction for 2007.
Technorati tags: book reviews, non-fiction, Gladwell, epidemics